Email marketing can be a powerful tool for businesses to reach and engage with their audience. And with the rise of video content, incorporating video into your email marketing strategy can help you stand out and make a lasting impression. However, there are some dos and don’ts to keep in mind when using video in your email marketing campaigns.
DO: Keep it Short and Sweet
When it comes to video content in email marketing, shorter is often better. People have short attention spans, and they’re likely not going to watch a five-minute video in their inbox. Keep your videos short and to the point, ideally under two minutes. This will not only help keep your audience engaged, but it will also ensure your video doesn’t take too long to load or eat up too much of your subscribers’ data.
DON’T: Autoplay Your Videos
Imagine scrolling through your inbox, and suddenly a video starts playing without warning. It’s not only annoying, but it can also be a turnoff for your subscribers. Avoid autoplaying your videos in emails, as it can come across as intrusive and spammy. Instead, give your subscribers the option to play the video when they’re ready.
DO: Optimize Your Video for Mobile
With more people checking their emails on their mobile devices, it’s crucial to optimize your video content for mobile. Make sure your video is mobile-friendly and can be easily viewed on smaller screens. You can also consider using a thumbnail image that links to your video instead of embedding the video directly into your email.
DON’T: Forget About the Call-to-Action
Your video may be engaging and informative, but it’s essential to have a clear call-to-action (CTA) at the end of your video. Let your subscribers know what you want them to do next, whether it’s to visit your website, sign up for a free trial, or make a purchase. Having a strong CTA can help increase conversions and drive more traffic to your website.
DO: Test Your Emails
Before sending out your email marketing campaign, make sure to test your emails to ensure your video content is working correctly. Test your emails across different email clients and devices to ensure your video is playing correctly and your subscribers can view it without any issues. You can also consider sending out a test email to a smaller group of subscribers before sending it out to your entire list.
Using video in your email marketing campaigns can help you stand out and engage with your audience in a more meaningful way. By keeping these dos and don’ts in mind, you can create effective video content that helps drive conversions and grow your business.