Email marketing has been around for decades, but it’s still one of the most effective ways to reach customers. However, with so many brands vying for attention in the inbox, it’s crucial to stand out with eye-catching designs. In 2021, we’ll see some exciting email design trends that will help brands make a bigger impact and increase engagement. Here are 8 email design trends you need to try in 2021:
1. Interactive emails
Interactive emails are becoming more popular as they allow customers to engage with brands in a more meaningful way. These types of emails include polls, quizzes, and games that encourage customers to interact with the brand. Not only do they increase engagement, but they also provide valuable data that can help brands better understand their customers.
Minimalism is not a new trend, but it’s one that is becoming more prevalent in email design. With so many emails flooding inboxes, customers are more likely to engage with emails that are simple and easy to read. Minimalistic designs with plenty of white space and clear typography can make emails easier to digest and more visually appealing.
3. Bold typography
Typography is an essential element of any design, and it can make or break an email. In 2021, we’ll see more brands using bold typography to grab attention and make a statement. Big, bold headlines and subheadings, combined with simple body copy, can make emails more engaging and easier to read.
4. Dark mode
Dark mode has been a popular trend in app design, and it’s now making its way into email design. Dark mode is not only easier on the eyes, but it can also make emails stand out in a sea of white backgrounds. Brands can use dark mode to create a more dramatic and impactful design that catches customers’ attention.
Personalization has been a buzzword in marketing for years, but it’s now more important than ever. Customers expect brands to know them and provide a personalized experience. In email design, this means using customers’ names, purchase history, and other data to create customized content that speaks directly to them.
Animation is a great way to add interest and movement to static email designs. Simple animations like GIFs, cinemagraphs, and SVGs can make emails more dynamic and engaging. They can also be used to demonstrate product features, showcase promotions, or add a touch of humor to emails.
7. Gradient backgrounds
Gradients are a popular trend in web design, and they’re now making their way into email design. Gradients can add depth and dimension to email designs while creating a more eye-catching background. Brands can use gradients to create a range of effects, from subtle to bold, depending on their brand’s style.
Accessibility is an important consideration in all design, and it’s especially crucial in email design. Brands need to ensure that their emails are accessible to everyone, including those with visual impairments. This means using alt text for images, avoiding small fonts, and ensuring that the email is easy to navigate with a keyboard.
In conclusion, these email design trends for 2021 offer exciting opportunities for brands to create more engaging and effective email campaigns. By incorporating these trends into their designs, brands can stand out in the inbox and provide a better experience for their customers.