As businesses continue to rely on email marketing as a primary tool for communication with customers and prospects, it’s essential to stay ahead of the game and find ways to stand out in the inbox. That’s where these 10 incredible email marketing examples come in. We’ve compiled a list of some of the best email campaigns out there to inspire your next campaign. From clever copy to eye-catching visuals, there’s something for everyone on this list.
1. Headspace’s “Take a Break” Campaign
Meditation app, Headspace, sends a series of emails to users who haven’t used the app in a while. These emails encourage users to take a break and meditate, showcasing the app’s value and the importance of self-care.
2. Casper’s “Mattress” Campaign
Mattress company, Casper, creates a personalized email campaign for each customer, showcasing the exact mattress they’re interested in. The campaign also includes a “Try It Out” button that takes customers to a landing page where they can schedule a test of the mattress in-store.
3. Lyft’s “Thank You” Campaign
Ride-sharing app, Lyft, sends a “Thank You” email to users who have completed a certain number of rides. The email includes a personalized message from the user’s driver, as well as a promo code for their next ride.
4. Grammarly’s “Weekly Progress” Campaign
Grammar-checking tool, Grammarly, sends a weekly progress report to users, highlighting their achievements and areas for improvement. The email also includes personalized tips on how to improve their writing.
5. Airbnb’s “Travel Inspiration” Campaign
Vacation rental company, Airbnb, sends a “Travel Inspiration” email to users, showcasing unique and interesting properties around the world. The email includes beautiful visuals and personalized recommendations based on the user’s previous searches.
6. Bonobos’ “New Arrivals” Campaign
Men’s clothing company, Bonobos, sends a “New Arrivals” email to users, highlighting the latest styles and trends. The email includes high-quality visuals and personalized recommendations based on the user’s previous purchases.
7. Birchbox’s “Product Launch” Campaign
Beauty subscription service, Birchbox, sends a “Product Launch” email to users, showcasing new and exciting products. The email includes personalized recommendations based on the user’s previous purchases and preferences.
8. The New York Times’ “Morning Briefing” Campaign
News outlet, The New York Times, sends a “Morning Briefing” email to users, summarizing the day’s top stories. The email includes personalized recommendations based on the user’s interests and reading history.
9. Hootsuite’s “Social Media Tips” Campaign
Social media management tool, Hootsuite, sends a “Social Media Tips” email to users, providing valuable insights and advice on how to improve their social media presence. The email includes personalized recommendations based on the user’s industry and social media goals.
10. Warby Parker’s “Try On At Home” Campaign
Eyewear company, Warby Parker, sends a “Try On At Home” email to users, showcasing their latest styles and offering a free home try-on service. The email includes personalized recommendations based on the user’s face shape and style preferences.
In conclusion, these 10 incredible email marketing examples are sure to inspire your next campaign. By incorporating personalization, valuable content, and eye-catching visuals, you can stand out in the inbox and connect with your audience in a meaningful way. So go ahead and get creative – your next successful email campaign is just a few clicks away.
