Email marketing is a powerful tool for businesses to connect with their customers and drive sales. But, the success of an email campaign largely depends on the landing page it directs the recipient to. A landing page is a web page designed specifically to convert visitors into leads or customers. Here are 5 email marketing landing page examples that are sure to skyrocket your conversions.
1. Airbnb
Airbnb’s landing page is a great example of how to create a clean and simple landing page that is both visually appealing and effective. The page features a large hero image of a beautiful vacation rental, with a simple call-to-action (CTA) button that encourages visitors to “Explore Airbnb”. The page also features social proof in the form of reviews and ratings, which can help build trust with potential customers.
2. Grammarly
Grammarly’s landing page is a great example of how to use a video to showcase a product’s features and benefits. The landing page features a short animated video that explains how Grammarly works and highlights its key features. The page also features a prominent CTA button that encourages visitors to “Add to Chrome for Free”, making it easy for potential customers to try out the product.
3. Dropbox
Dropbox’s landing page is a great example of how to use a clear and concise value proposition to drive conversions. The page features a simple headline that explains what Dropbox does (“Get to all your files from anywhere, on any device”), along with a clear CTA button that encourages visitors to “Sign up for free”. The page also features social proof in the form of customer testimonials, which can help build trust with potential customers.
4. Hubspot
Hubspot’s landing page is a great example of how to use a lead magnet to drive conversions. The page features a free ebook offer, which visitors can receive in exchange for filling out a short form. The page also features a clear headline that highlights the benefits of the ebook (“How to Create a Marketing Plan That Drives Results”), along with social proof in the form of customer logos and testimonials.
5. Unbounce
Unbounce’s landing page is a great example of how to use a strong visual hierarchy to guide visitors towards a conversion. The page features a clear headline that highlights the benefits of Unbounce’s product (“Build, Publish & A/B Test Landing Pages Without I.T.”), along with a prominent CTA button that encourages visitors to “Start My Free Trial”. The page also features a visual hierarchy that guides visitors towards the CTA button, using contrasting colors and directional cues.
In conclusion, these 5 email marketing landing page examples are great sources of inspiration for businesses looking to improve their email campaign conversions. By following their lead and implementing some of their design and messaging strategies, you can create landing pages that are both visually appealing and effective at converting visitors into leads or customers.
