As a marketer, you know the importance of A/B testing. It’s the process of comparing two versions of a webpage or email to see which one performs better. This helps you make data-driven decisions that can improve your conversion rates and ultimately boost your bottom line. But with so many A/B testing tools out there, it can be tough to know where to start. That’s why we’ve put together a list of nine A/B testing tools every marketer should know about.
1. Optimizely
Optimizely is one of the most popular A/B testing tools on the market. It’s used by companies like Microsoft, Salesforce, and IBM. What sets Optimizely apart is its ease of use. You don’t need any coding knowledge to create A/B tests with Optimizely. You simply use their drag-and-drop editor to make changes to your webpage or email.
2. Google Optimize
Google Optimize is a free A/B testing tool. It’s part of the Google Analytics suite, so if you’re already using Google Analytics, you can easily integrate Google Optimize into your workflow. Google Optimize also has a visual editor that makes it easy to create A/B tests without any coding knowledge.
3. VWO
VWO (Visual Website Optimizer) is another popular A/B testing tool. It has a visual editor that allows you to make changes to your webpage or email without any coding knowledge. VWO also has a heatmapping feature that shows you where users are clicking on your webpage, which can help you make informed decisions about what changes to make.
4. Crazy Egg
Crazy Egg is a heatmapping tool that can be used for A/B testing. It shows you where users are clicking on your webpage and how far down the page they’re scrolling. This can help you identify areas of your webpage that need improvement. Crazy Egg also has a visual editor that allows you to make changes to your webpage without any coding knowledge.
5. Unbounce
Unbounce is a landing page builder that also has A/B testing capabilities. It has a drag-and-drop editor that makes it easy to create landing pages without any coding knowledge. Unbounce also has a feature called “Smart Traffic” that automatically sends users to the variant that is most likely to convert for them.
6. Convert
Convert is an A/B testing tool that also has personalization capabilities. It allows you to create targeted experiences for different user segments based on their behavior and preferences. Convert also has a visual editor that makes it easy to create A/B tests without any coding knowledge.
7. AB Tasty
AB Tasty is an A/B testing tool that also has personalization capabilities. It has a visual editor that allows you to make changes to your webpage without any coding knowledge. AB Tasty also has a feature called “Nudge” that shows a small pop-up to users who are about to leave your webpage, encouraging them to stay.
8. Kameleoon
Kameleoon is an A/B testing tool that also has personalization capabilities. It has a visual editor that allows you to make changes to your webpage without any coding knowledge. Kameleoon also has a feature called “Predictive Targeting” that uses machine learning to predict which variant will perform best for each user.
9. Adobe Target
Adobe Target is an A/B testing tool that is part of the Adobe Marketing Cloud. It has a visual editor that allows you to make changes to your webpage without any coding knowledge. Adobe Target also has advanced targeting capabilities that allow you to create personalized experiences for different user segments.
In conclusion, these are nine A/B testing tools every marketer should know about. Whether you’re looking for a tool with a visual editor or one with advanced personalization capabilities, there’s an A/B testing tool on this list that can meet your needs. So start experimenting, and see how A/B testing can help you improve your conversion rates and boost your bottom line.
