Are you tired of sending out email campaigns without knowing if they’re actually working? It’s time to start tracking metrics to measure the success of your email campaigns! Here are 9 metrics to keep an eye on:
1. Open rate: This is the percentage of people who opened your email. A high open rate means your subject line was effective and your email was enticing enough to get people to open it.
2. Click-through rate: This is the percentage of people who clicked on a link within your email. A high click-through rate means your email content was engaging and your call-to-action was effective.
3. Conversion rate: This is the percentage of people who completed a desired action, such as making a purchase or filling out a form, after clicking on a link within your email. This is the ultimate goal of your email campaign, so it’s important to track this metric.
4. Bounce rate: This is the percentage of emails that were undeliverable and returned to the sender. A high bounce rate could indicate issues with your email list quality or email content.
5. Unsubscribe rate: This is the percentage of people who unsubscribe from your emails after receiving them. A high unsubscribe rate could indicate that your emails are not relevant or valuable to your audience.
6. Forward rate: This is the percentage of people who forward your email to someone else. A high forward rate means your content is shareable and valuable to your audience.
7. Spam complaint rate: This is the percentage of people who mark your email as spam. A high spam complaint rate can damage your sender reputation and impact the deliverability of future emails.
8. Revenue generated: This is the amount of revenue generated from your email campaign. This is a key metric to track if your goal is to drive sales or revenue.
9. Return on investment (ROI): This is the amount of revenue generated compared to the cost of your email campaign. This metric can help you determine the effectiveness and profitability of your email campaigns.
By tracking these 9 metrics, you can gain valuable insights into the success of your email campaigns and make data-driven decisions to improve future campaigns. Happy tracking!
