We all know how important email subject lines can be – in fact, studies have shown that a good subject line can increase open rates by up to 50%! But with so much competition in our inboxes, how do we craft the perfect subject line that is both helpful and useful without being spammy? Look no further than these 7 tips:
1. Keep it short and sweet
Long subject lines can be overwhelming and may even get cut off on certain devices. Aim for around 5-7 words to catch the reader’s attention without overwhelming them.
2. Use action-oriented language
Make sure your subject line inspires action from the reader. Use verbs like “join”, “discover”, or “learn” to encourage engagement.
3. Personalize it
Addressing the recipient by name or including personalized details can make the email feel more relevant and tailored to their interests.
4. Make it urgent
Creating a sense of urgency can motivate the reader to open the email right away. Use phrases like “limited time offer” or “last chance” to encourage action.
5. Be clear and concise
Avoid using vague or ambiguous language in your subject line. Clearly state what the email is about to avoid confusion or misinterpretation.
6. Avoid clickbait
While it may be tempting to use sensationalized language to grab attention, it can come across as spammy and may even damage your brand’s credibility.
7. Test and refine
Don’t be afraid to experiment with different subject lines and see what works best for your audience. Use A/B testing to gather data and refine your approach over time.
By following these tips, you can craft subject lines that are both helpful and useful for your audience without resorting to spammy tactics. Happy emailing!
