Digital Marketing vs Graphic Design Salary: Which Career Pays More?
When it comes to choosing a career path, one of the most important factors to consider is salary. After all, we all want to make a good living doing something we enjoy. Two popular career choices that often come up in this conversation are digital marketing and graphic design. Both fields are creative and dynamic, but which one pays more?
Let’s take a closer look at the salaries of digital marketers and graphic designers to see how they compare.
Digital Marketing Salaries
Digital marketing is a broad field that encompasses a range of skills, from SEO and content marketing to social media and PPC advertising. According to Glassdoor, the average salary for a digital marketing manager in the United States is $73,114 per year. However, this can vary depending on factors such as experience, location, and company size.
For example, digital marketing managers in San Francisco, CA, can expect to earn an average salary of $97,282, while those in New York, NY, earn an average of $80,229. Digital marketing managers at large companies tend to earn more than those at smaller companies, with the average salary at a company with 10,000+ employees being $101,164.
Graphic Design Salaries
Graphic design is a field that focuses on creating visual content, such as logos, websites, and marketing materials. According to PayScale, the average salary for a graphic designer in the United States is $44,930 per year. This can vary based on experience, location, and industry.
For example, graphic designers working in New York, NY, can expect to earn an average salary of $55,000, while those in Los Angeles, CA, earn an average of $52,000. Graphic designers working in the advertising and marketing industry tend to earn more than those in other industries, with an average salary of $53,000.
Which Pays More?
Based on these average salary figures, it’s clear that digital marketing managers tend to earn more than graphic designers. However, it’s important to note that these are just averages and that there are many factors that can impact salary.
For example, freelance graphic designers may charge more per project than those working in-house at a company. Additionally, graphic designers with specialized skills, such as UX design or motion graphics, may earn more than those with general graphic design skills.
Similarly, digital marketers with specific skills or certifications, such as Google Ads or HubSpot certifications, may earn more than those without them. Additionally, those working at startups or smaller companies may have the potential to earn more in the long run if the company experiences growth and success.
Ultimately, the decision between digital marketing and graphic design shouldn’t be based solely on salary. Both fields offer rewarding and exciting career paths, and the choice should be based on your personal interests and skills.
In conclusion, digital marketing tends to pay more than graphic design on average, but there are many factors that can impact salary. When choosing a career path, it’s important to consider your interests, skills, and long-term goals.