Social media has completely transformed the way businesses approach marketing. With billions of people using social media platforms every day, it has become an essential tool for businesses to reach out to their target audience and create brand awareness. Here are five examples of how social media has helped businesses achieve their marketing goals.
1. Wendy’s Twitter Roasts
Wendy’s Twitter account has become a viral sensation thanks to its witty comebacks and hilarious roasts. The fast-food chain has mastered the art of social media marketing by engaging with its followers and creating a memorable brand personality. Wendy’s Twitter account has over 3 million followers, and its tweets have been retweeted thousands of times. By using humor and engaging with its audience, Wendy’s has managed to create a loyal following and increase brand awareness.
2. Old Spice YouTube Campaign
Old Spice’s “The Man Your Man Could Smell Like” campaign was a game-changer in the world of social media marketing. The campaign featured a series of hilarious videos that went viral on YouTube, garnering millions of views and creating a buzz around the brand. The videos featured actor Isaiah Mustafa delivering funny one-liners while showing off the brand’s products. The campaign helped Old Spice increase its sales and reach a younger audience.
3. Airbnb Instagram Campaign
Airbnb’s Instagram campaign, #LiveThere, encouraged its followers to share their travel experiences using the hashtag. The campaign aimed to showcase the unique experiences that Airbnb offers to its users. The campaign was a huge success, with thousands of users sharing their travel stories on social media. The campaign helped Airbnb increase its brand awareness and connect with its target audience.
4. Oreo Super Bowl Tweet
During the 2013 Super Bowl blackout, Oreo tweeted a simple yet clever tweet that went viral on social media. The tweet read, “You can still dunk in the dark.” The tweet was retweeted thousands of times and became one of the most talked-about moments during the game. The tweet helped Oreo increase its brand awareness and showed the power of real-time marketing.
5. Dollar Shave Club YouTube Campaign
Dollar Shave Club’s YouTube campaign was a huge success, with the brand’s first video garnering over 27 million views. The video featured the founder of the company, Michael Dubin, delivering a hilarious pitch for the brand’s subscription service. The video helped Dollar Shave Club increase its brand awareness and grow its customer base.
In conclusion, these five examples show how social media can be a powerful tool for businesses to reach out to their target audience and create brand awareness. By using humor, engaging with their audience, and creating shareable content, these brands have managed to stand out in a crowded online space and achieve their marketing goals.