Creating content that is highly shareable on social media is the ultimate goal for any business or individual looking to gain traction online. But how do you create content that is both helpful and useful without coming across as spammy? It’s all about understanding your audience and following these seven secrets.
1. Know your audience: The first step in creating highly shareable content is to know your audience. Who are they? What do they like? What are their pain points? By understanding your audience, you can create content that resonates with them and encourages them to share it with others.
2. Keep it short and sweet: In today’s fast-paced world, people don’t have time to read lengthy articles or watch long videos. Keep your content short and to the point. Focus on delivering valuable information in a concise and interesting way.
3. Use visuals: Visuals are a powerful tool for creating shareable content. People are more likely to share content that includes eye-catching visuals, whether it’s an infographic, a meme, or a video thumbnail.
4. Be original: Don’t just regurgitate information that’s already out there. Be original and find a unique angle to your content. This will make it stand out from the crowd and encourage people to share it with others.
5. Be helpful: People are more likely to share content that is helpful and solves a problem. Think about what your audience needs and create content that addresses those needs.
6. Use social proof: Social proof is a powerful motivator for sharing content. Include testimonials, quotes, and statistics that back up your content and show that it’s valuable.
7. Make it easy to share: Finally, make it easy for people to share your content. Include social sharing buttons on your website and encourage people to share your content by including a call-to-action.
By following these seven secrets, you can create highly shareable content that is both helpful and useful without coming across as spammy. Remember to focus on your audience, keep it short and sweet, use visuals, be original, be helpful, use social proof, and make it easy to share. Happy creating!