As more and more businesses turn to email automation to streamline their marketing efforts, it’s becoming increasingly important to stand out from the crowd. But how do you create email campaigns that are both effective and not spammy? We’ve gathered nine examples of successful email automation campaigns that strike the perfect balance.
1. Welcome Series – Casper
Casper, the online mattress company, has a welcome series that stands out. Rather than bombarding new subscribers with sales pitches, Casper focuses on building a relationship with their audience. Their welcome series includes a series of emails that share information about the brand, their products, and their mission. This creates a sense of trust with the brand that leads to increased sales.
2. Abandoned Cart – The Honest Company
The Honest Company sends out a series of emails to customers who have added items to their cart but not completed the purchase. The first email is a reminder of the items in the cart, followed by a second email that offers a discount code. This approach has been proven to be effective in recovering lost sales.
3. Re-engagement Campaign – Airbnb
Airbnb’s re-engagement campaign targets inactive users by sending a series of personalized emails. The emails remind users of their past bookings and offer personalized recommendations based on their previous activity on the site. This campaign has been successful in re-engaging users who had not used the platform in a while.
4. Birthday Campaign – Sephora
Sephora’s birthday campaign is a fun way to engage customers and drive sales. The beauty brand sends out a birthday email that includes a discount code and a free gift. This personalized approach makes customers feel special and encourages them to make a purchase.
5. Anniversary Campaign – Blue Apron
Blue Apron’s anniversary campaign celebrates the anniversary of a customer’s first purchase. The email includes a personalized message and a discount code. This approach creates a sense of loyalty and encourages repeat purchases.
6. Post-Purchase Campaign – Warby Parker
Warby Parker’s post-purchase campaign is designed to encourage repeat purchases. The campaign includes a series of emails that offer recommendations based on the customer’s previous purchases. The emails also include information on new products and promotions.
7. Referral Campaign – Dropbox
Dropbox’s referral campaign is a great way to acquire new customers. The campaign encourages current customers to refer their friends by offering a free upgrade to their account. This approach has been successful in driving new sign-ups and increasing customer loyalty.
8. Win-Back Campaign – H&M
H&M’s win-back campaign targets customers who have not made a purchase in a while. The campaign includes a series of personalized emails that offer a discount code and showcase new products. This approach has been successful in re-engaging customers and driving sales.
9. Upsell Campaign – Amazon
Amazon’s upsell campaign targets customers who have purchased a product. The campaign includes a series of emails that offer complementary products or upgrades. This approach has been successful in increasing average order value and driving repeat purchases.
In conclusion, email automation campaigns can be both effective and not spammy if they are well-targeted and personalized. By following the examples of successful campaigns from Casper, The Honest Company, Airbnb, Sephora, Blue Apron, Warby Parker, Dropbox, H&M, and Amazon, businesses can create email campaigns that engage and convert their audience.
