As email marketers, we all know the struggle of creating content that is both engaging and helpful without coming across as spammy. It can be a delicate balance to strike, but with the rise of video marketing, there is a new opportunity to connect with your audience in a meaningful way. In this article, we will explore how to create email marketing videos that are both helpful and useful without being spammy.
1. Start with a clear purpose
Before you even begin creating your video content, it’s important to have a clear purpose in mind. What do you want your audience to take away from your video? Are you trying to educate them on a particular topic? Are you showcasing a new product or service? Having a clear purpose will help guide your video content and ensure that it is both helpful and useful to your audience.
2. Keep it short and sweet
When it comes to email marketing videos, shorter is often better. People are busy and don’t have a lot of time to watch lengthy videos. Keep your videos under two minutes if possible, and make sure that you get your main message across in the first 10-15 seconds. This will help grab your audience’s attention and keep them engaged throughout the video.
3. Focus on providing value
The key to creating helpful and useful email marketing videos is to focus on providing value to your audience. Instead of making the video all about your product or service, focus on providing helpful tips or information that your audience can use. For example, if you sell skincare products, you could create a video on the best ways to take care of your skin during the winter months.
4. Use storytelling to connect with your audience
Storytelling is a powerful tool in marketing, and it can be especially effective in email marketing videos. Use storytelling to connect with your audience and make an emotional connection. For example, you could create a video that tells the story of someone who struggled with dry skin until they started using your product.
5. Make it visually appealing
Finally, make sure that your email marketing videos are visually appealing. Use high-quality visuals and graphics to keep your audience engaged, and make sure that the video is easy to watch and understand. You can also use captions or subtitles to make sure that your message gets across even if the viewer is watching with the sound off.
Creating helpful and useful email marketing videos can be a challenge, but by focusing on providing value, keeping it short and sweet, and using storytelling and visuals, you can create content that resonates with your audience and helps to build your brand.