As a marketer, you know that email marketing is an essential tool in your arsenal. But with so many resources out there, it can be overwhelming to know where to start. That’s why we’ve put together a list of 10 essential email marketing resources that every marketer needs to know about. These resources are not only helpful, but they’re also free from spammy tactics.
1. HubSpot Email Marketing Blog
HubSpot is a leading marketing software provider, and their blog is a great resource for all things email marketing. From best practices to case studies, this blog has it all. Plus, they offer a free email marketing certification course that’s worth checking out.
2. Mailchimp
Mailchimp is a popular email marketing platform that’s easy to use and offers plenty of resources for its users. They have a blog, guides, and a resource library that covers everything from email design to automation.
3. Litmus
Litmus is a tool that helps you test and optimize your emails for different email clients and devices. They also have a blog and resources that cover email design, coding, and best practices.
4. Campaign Monitor
Campaign Monitor is another email marketing platform that offers a blog, guides, and resources for its users. They also have a helpful email marketing calendar that highlights upcoming holidays and events.
5. Really Good Emails
Really Good Emails is a website that showcases, well, really good emails. It’s a great resource for inspiration and ideas for your own email campaigns.
6. AWeber
AWeber is an email marketing platform that offers a blog, guides, and resources for its users. They also have a helpful email marketing glossary that defines common terms and concepts.
7. OptinMonster
OptinMonster is a tool that helps you create effective opt-in forms for your website. They also have a blog and resources that cover email marketing, conversion optimization, and more.
8. Constant Contact
Constant Contact is an email marketing platform that offers a blog, guides, and resources for its users. They also have a helpful social media marketing tool that can help you integrate your email and social media campaigns.
9. The Email Design Guide
The Email Design Guide is a free resource from Campaign Monitor that covers all aspects of email design, from typography to layout. It’s a must-read for any marketer looking to improve their email design skills.
10. Email on Acid
Email on Acid is a tool that helps you test and optimize your emails for different email clients and devices. They also have a blog and resources that cover email design, coding, and best practices.
In conclusion, these 10 email marketing resources are essential for any marketer looking to improve their email campaigns. They offer a wide range of information and guidance, without resorting to spammy tactics. Whether you’re looking for inspiration, best practices, or tools to help you optimize your emails, these resources have got you covered.
